競業觀察 - Luminate
He is the CEO of Luminate, which today unveils a new name and a platform that turns online images from a static view into one with tabs for annotation and shopping information, and offers a way to share all or parts of an image on Facebook and Twitter as well as make comments.
The company, which launched in 2009, initially provided only shopping information when you clicked on a photo. It raised $17.7 million from several venture-capital firms, including August Capital and Google Ventures, the investor arm of online giant Google.
合作夥伴：
And it signed up many top-tier partners, including NBC'sAccess Hollywood website, CBS' Entertainment Tonight Online and The Insider, Yahoo's OMG, Hearst Magazine's Redbook and House Beautiful websites, MSNBC and TV Guide's online site.
操作情境描述：
Here's how it works: If you went to teen gossip site Just Jared on Tuesday and moused over an image of Angelina Jolie, you could have learned how to buy similar sunglasses and sweater at Nordstrom.com. Go there today, and there are also tabs for Facebook and Twitter comments, annotation by the publisher (perhaps a comment on Jolie's hairdo), the ability to share the picture (or even a portion), shopping info and a Google ad.
合作夥伴的評論：
Having Luminate on a site "is a way for us to differentiate ourselves," says David McMahon, vice president of digital strategy for NBCUniversal TV Distribution.
"It makes every photo more engaging(吸引; 佔用(時間 精力等) ) to our users."
"Delivering a compelling(令人注目的) e-commerce experience, while providing advertisers with an innovative(創新的) way to reach their core audience when they're most engaged, is exciting to us," she says.
"If a picture is worth a thousand words, it's now worth even more," he says. "It's just a different approach to how we view images online and really extends the user experiences."
Anyone with a website can sign up at Luminate.com and copy, cut and paste the Javascript code to their site.
Bill Maris, managing partner for Google Ventures, says "tagging" photos — identifying friends in pictures — is what built Facebook into the powerhouse it is today. He believes Luminate and its annotation, social-media and ad tabs can take online photo viewing to the next level.
"There are trillions of images online," he says. "Now there's a lot more you can do with it."
Google Ventures invested in Luminate, because "when we see someone trying to improve the life of a user, and there's an opportunity, we're there."
"A couple of years from now, when a consumer mouses over an image and nothing happens, they'll think that site is old-fashioned."
Like Stipple, now anyone can use Luminate image application
The company, which launched in 2009, initially provided only shopping information when you clicked on a photo. It raised $17.7 million from several venture-capital firms, including August Capital and Google Ventures, the investor arm of online giant Google.
合作夥伴：
And it signed up many top-tier partners, including NBC'sAccess Hollywood website, CBS' Entertainment Tonight Online and The Insider, Yahoo's OMG, Hearst Magazine's Redbook and House Beautiful websites, MSNBC and TV Guide's online site.
操作情境描述：
Here's how it works: If you went to teen gossip site Just Jared on Tuesday and moused over an image of Angelina Jolie, you could have learned how to buy similar sunglasses and sweater at Nordstrom.com. Go there today, and there are also tabs for Facebook and Twitter comments, annotation by the publisher (perhaps a comment on Jolie's hairdo), the ability to share the picture (or even a portion), shopping info and a Google ad.
合作夥伴的評論：
Having Luminate on a site "is a way for us to differentiate ourselves," says David McMahon, vice president of digital strategy for NBCUniversal TV Distribution.
"It makes every photo more engaging(吸引; 佔用(時間 精力等) ) to our users."
"Delivering a compelling(令人注目的) e-commerce experience, while providing advertisers with an innovative(創新的) way to reach their core audience when they're most engaged, is exciting to us," she says.
"If a picture is worth a thousand words, it's now worth even more," he says. "It's just a different approach to how we view images online and really extends the user experiences."
Anyone with a website can sign up at Luminate.com and copy, cut and paste the Javascript code to their site.
Bill Maris, managing partner for Google Ventures, says "tagging" photos — identifying friends in pictures — is what built Facebook into the powerhouse it is today. He believes Luminate and its annotation, social-media and ad tabs can take online photo viewing to the next level.
"There are trillions of images online," he says. "Now there's a lot more you can do with it."
Google Ventures invested in Luminate, because "when we see someone trying to improve the life of a user, and there's an opportunity, we're there."
"A couple of years from now, when a consumer mouses over an image and nothing happens, they'll think that site is old-fashioned."
Like Stipple, now anyone can use Luminate image application
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